that's us
The company WM BEAUTYSYSTEMS was founded in 1988 (at that time under a different name) by its namesake Wolfgang Müller. His vision was clear: a company dedicated to ensuring that everyone feels comfortable in their body and skin.
With expertise, passion, and a genuine feel for what is good for you and your skin, we have been developing effective cosmetics for over 35 years. Even though our company headquarters are in Pulheim – our heart beats to the rhythm of the cathedral city of Cologne. For openness, tolerance, and down-to-earthness.
4 brands, 1 promise: effective care
We include the cosmetic brands WELLMAXX®, DEVEE®, LIFTMEE®, and SUNMAXX®.
Each brand has its own strengths and focuses. Whether you're looking for active ingredient cosmetics, prefer clean skincare, appreciate device-based applications, or desire the ultimate summer glow – with us, you'll find products you can trust.
We are proud of our product diversity, which enables us to have the right active ingredient-based product for every skin type and every need. Our goal is to continuously develop our assortment so that you always find what your skin currently needs – whether it's pre-aging or anti-aging, with natural ingredients or targeted active ingredient power.
what is important to us
You are the focus.
For us, it's clear – you should be at the center of all decisions. Our goal is to develop products that truly enrich your daily life, make you and your skin feel good, and let your inner beauty shine through. To ensure this, we are always there for you – whether by email, phone, or via our social media platforms.
our stance
Even though we are located on the outskirts of Cologne, we carry the Cologne way of life within us – and we show it to the outside world. We are open, honest, and warm-hearted. We believe in good cooperation – and that everyone is welcome.
we take responsibility
Our formulas are constantly evolving – with a growing focus on natural ingredients, best skin compatibility, and sustainable standards. According to EU Regulation (EC) No. 1223/2009, our products are cruelty-free and made in Germany – developed, tested, and produced according to the "Made in Germany" principle.
We ensure that all our products are shipped plastic-free and are already working on switching our packaging material to recycled material or glass in due course.
So that everyone can use our products with an extra good feeling on their skin, we also collaborate with the independent dermatological institute DERMATEST®, which tests our products for you.
For us, it's clear – you should be at the center of all decisions. Our goal is to develop products that truly enrich your daily life, make you and your skin feel good, and let your inner beauty shine through. To ensure this, we are always there for you – whether by email, phone, or via our social media platforms.
Even though we are located on the outskirts of Cologne, we carry the Cologne way of life within us – and we show it to the outside world. We are open, honest, and warm-hearted. We believe in good cooperation – and that everyone is welcome.
Our formulas are constantly evolving – with a growing focus on natural ingredients, best skin compatibility, and sustainable standards. According to EU Regulation (EC) No. 1223/2009, our products are cruelty-free and made in Germany – developed, tested, and produced according to the "Made in Germany" principle.
We ensure that all our products are shipped plastic-free and are already working on switching our packaging material to recycled material or glass in due course.
So that everyone can use our products with an extra good feeling on their skin, we also collaborate with the independent dermatological institute DERMATEST®, which tests our products for you.
more than cosmetics
In addition to our cosmetic brands, WM BEAUTYSYSTEMS also includes the SUNPOINT Beauty and Tanning Studios, the WELLMAXX® bodyforming Studios, and our WELLMAXX® beauty spa. Here, too, well-being, self-care, and quality are our top priorities. To achieve this, we work with modern concepts related to skin and body.
What connects all our areas is our goal to holistically support you in feeling good in your own skin. Whether with the right care at home or targeted treatments for your body in the studio. We believe that true beauty comes from within – but who says it doesn't sometimes deserve a little external support?